Overview
I’ve spent over 20 years leading teams, refining strategies, and building things that actually work. I think strategically with the heart of a designer and the practicality of a builder.
I’m driven by the belief that empowering others is the most impactful work I can do. I help designers turn chaos into clarity and transforming wild ideas into tangible, usable products.
I have a love-hate relationship with technology and am addicted to podcasts — but like any good narrative, that tension keeps me hooked.
Since 2015
Present Company
Head of design 2015 → NOW
A strategic consultancy trusted by names like Afterpay, SXSW, BWS, CSIRO, Sydney University, and Xero to solve their most business-critical challenges. We zero in on the real problems and deliver targeted, no-nonsense solutions. As head of design, I drive design strategy and lead the team to create work that doesn’t just look good—it performs. I work closely with clients to ensure that every experience we craft is built to leave a mark and drive results that matter.
Main activities
- Design team strategies
- Business and product strategies
- Mentoring the design team
- New business initiatives
- Running workshops with clients
- Design thinking
Before that
Triple j
Senior designer 2007 → 2014
Triple J is Australia’s national youth broadcaster, as part of the team, I helped push its boundaries beyond radio. I designed, built, and captured moments that expanded engagement from the last breaths of Web 1.0 through the rise Web 2.0, creating experiences that ignited a new era of connection and kept audiences hooked.
Austero
Designer 2005 → 2006
Home to Australia’s biggest radio brands, my time at Austereo was all about driving success for both the network’s shows and its advertising clients. I brought ideas, video, photos, design, and code to the table—creating content that not only engaged audiences but helped advertisers hit their targets. It was about making sure both sides got what they needed, and pushing creative boundaries to get there.
And some other stuff
Photographer 2015 → now
As a freelance photographer, I work with major music industry clients like Live Nation, Secret Sounds, and Triple J on events, tours, and promotions. I relentlessly pursue those moments of pure energy, capturing images that still feel loud long after the reverberations have faded from the PA.
Design instructor 2014 → 2015
- General Assembly - UX design
- Shillington College - Code for designers
Freelancer 2003 → 2015
- Sydney / Canada / London
- Various mico-sites design and builds
- Ogilivy UK - Producer
- McCann London - Product designer
Snowboard instructor 2003 → 2004
- Whistler, Canada
- Thredbo, Australia
Visual designer (print and online) 1999 → 2003
- Universal and Sony Records - Album art designer
- Various mico-sites design and builds
Education
- Southern cross university Bachelor of media
- Bond university Adv. diploma digital design
Outside of work
- I try (often fail) to make my kids laugh
- Point my camera at anything interesting
- Listen to narrative journalism podcasts and audiobooks
- Dig through crates for music, both new and forgotten
- Move sideways on snow, skate, or surfboards
- Binge-watching peak TV like it’s a second job
- Read up on tech, because the future isn’t going to figure itself out
Allergies
- Process for process sake
- Unfocused research